Marketing Coordinator - Norwich University - Northfield, VT |
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Marketing Coordinator

Norwich University | Northfield, VT

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Norwich University is a diversified academic institution that educates residential students - both military and civilian lifestyles - and working adults across the globe. Norwich offers a broad selection of traditional and distance-learning programs culminating in baccalaureate and master's degrees, and graduate certificates. Founded in 1819 by U.S. Army Capt. Alden Partridge, Norwich is the oldest private military college in the country and the birthplace of the Reserve Officers' Training Corps (ROTC).

Norwich University takes positive action to insure that all applicants for employment are considered, and employees are treated in compliance with applicable laws and regulations governing non-discrimination on the basis of gender, gender identity, race, ethnicity, national origin, color, religion, disability, sexual orientation, age, genetic information or veteran's status. As an institution of higher education, Norwich is dedicated to learning, emphasizing teamwork, leadership, creativity, and critical thinking and encourages applications from qualified individuals who will help us achieve this guiding value.


Job Description:

The Marketing Coordinator reports to the Director of Marketing and assists with marketing efforts including content creation, website updates, research, and business development activities for the College of Graduate and Continuing Studies (CGCS). The College provides online degree programs for both undergraduate and graduate students.

Essential Functions

Marketing & Events

Implement marketing campaigns and lead cultivation communications by working with members of the marketing team to prepare and deploy emails, produce brochures, write content, etc.

Coordinate CGCS's presence at education fairs and conferences by establishing contacts, coordinating requirements, developing schedules and assignments, and coordinating shipments. Occasionally may be required to represent/observe CGCS at meetings, fairs and trade shows.

Assist in creating presentation slides for recruiting events.

Edit and produce content for the website alongside the marketing team. Content may include program descriptions, alumni stories, lead generation pages and more.

Co-manage CGCS's social media strategy in conjunction with the marketing team. These responsibilities include research, writing, and content creation with a keen awareness of current market trends.

Review and analyze web traffic and behavior to report on trends, as well as stay abreast of industry best practices.

Coordination of marketing activities at the annual Residency Conference, including scheduling video and photo sessions, assisting students, and assisting the Residency Conference Coordinator.

Assist in monitoring the customer relationship management (CRM) system.

 Assist in the preparation of purchase orders, as well as tracking of budgets.

 Plan and organize video and audio recordings in conjunction with the Marketing Manager.

Maintain updated promotional materials by coordinating requirements, inventorying stock, and placing orders.

Accomplish organizational goals by accepting ownership of new and different requests.

Provide additional support to the CGCS marketing team as needed.



Bachelor's degree in communication, marketing, English, business, journalism, or related discipline.

Strong writing and organizational skills.

2-3 years of experience, internship, or volunteer experience in a marketing, writing or editing role. May be asked to provide writing and/or marketing samples during the interview process.

Knowledge of Microsoft Office Suite of products (especially Word, Excel and PowerPoint).

Knowledge of web content management systems (CMS) and customer relationship management (CRM) systems a plus.

Graphic design skills a plus.

Core Competencies

Strong knowledge and understanding of social media networks/tools (e.g., Facebook, LinkedIn, and blogging)

 Ability to research, recognize and evaluate marketing trends a must.

Outstanding verbal and written communication skills.

Attention to detail, including ability to prioritize, multi-task and meet deadlines.

Ability to communicate with co-workers and business contacts in a courteous and professional manner.

Ability to work independently and function as a team-player in a fast-paced environment.

Knowledge of web content management systems (e.g., Drupal)

Must be able to maintain confidentiality.


Additional Information:

Norwich University is an Equal Opportunity Employer and is committed to providing a positive education and work environment that recognizes and respects the dignity of all students, faculty and staff. Reasonable accommodations will be made for the known disability of an otherwise qualified applicant.  Please contact the Office of Human Resources at for assistance.

All candidates must be authorized to work for any U.S. employer. A post offer, pre-employment background check will be required of the successful candidate.

Norwich University offers a comprehensive benefit package that includes medical, dental, vision, group life and long term disability insurance, flexible-spending accounts for health and dependent care, 403(b) retirement plan with employer match, employee assistance program, paid time off including parental leave, and tuition scholarships for eligible employees and their family members.

Application Instructions:

Please submit a cover letter, resume, and Norwich application:


Posted On: 2017-05-19 12:36:16
Closing Date: Open Until Filled
Telecommute: No
Categories: Marketing
Job Type: Regular
Job Status: Full Time
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