The Vermont Teddy Bear Co. is in search of an Email Marketing Manager to join our Digital Marketing team. The Email Marketing Manager is responsible for the success of our email line of business. This includes list health monitoring, send strategy, email planning and development, budgeting, and oversight of a coordinator. This role is responsible for the execution and optimization of our email marketing campaigns across a variety of platforms, including managing our ESP, Bronto.
Email Marketing Manager
Vermont Teddy Bear Company |
Duties include, but are not limited to:
Manage our email marketing campaigns including messaging to our house file, prospecting, transactional and retargeting customers.
Responsible for monitoring and evaluating email performance and hitting yearly Loyalty KPIs.
Manage budgets, milestones, and deadlines for multiple simultaneous projects; measure and report results; and craft recommendations for future growth.
Execute the monthly email planning meetings to plan email themes, offer strategy, and email products.
Manage the customer contact strategy on Amazon.
The ideal candidate has an in-depth knowledge of e-commerce and online marketing, can effectively manage all aspects of a digital marketing initiative with high-attention to detail from planning to post-campaign analysis, and is highly analytical and data-driven. Experience with google analytics, excel, and email marketing preferred. Bachelor's degree in business, marketing, management or other relevant study or the equivalent combination of education and work experience and 3+ years online marketing experience required.
The Vermont Teddy Bear Co. offers a competitive salary commensurate with experience and ability along with a comprehensive benefit package including medical, dental, vision, short and long-term disability and life insurance. Additional benefits include: generous time off package, 401(k) with match, a health club membership and 50% discount on all our great products!
Job Code: 19-0019
Posted On: 06/24/19
Closing Date: Open Until Filled
Categories: Marketing, Management