To establish Magic Hat as a brewer of world-class beers and a continually evolving brand of distinction. 

In order to achieve this vision, we will:
- Brew world class beers, as defined by our standards of quality, drinkability, and supported by our customer's purchases.
- Strive for continuous improvement in all aspects of our business.
- Constantly work to delight our customers and stakeholders by evolving and improving their experience with and about Magic Hat Brewing Company.
The following PRINCIPLES are stated here to help guide us through the years as we must make increasingly complex decisions.

 Innovate and evolve
 - We operate in a constantly evolving world, and we must embrace change as a way of life. We recognize that continuous improvement is critical to our success.
 - We value intelligent risk-taking and out of the box thinking in all areas of our business. Our ideas can not be limited by current perception.
 - We must leverage our creativity for the company and the brand to achieve their full potential.

Create positive energy flow
 - We believe a consistent focus on teamwork, open communication, and sharing information will develop highly productive teams that will help each other create positive momentum and succeed..

 Apply Magic Hat standards of excellence throughout
 - Personal accountability and individual empowerment  focus on problem solving and execution, driving our business forward.
 - Disciplined planning and an unrelenting focus on executional excellence, drive continuous improvement across our entire brewery and business.

Respect our stakeholders
- We will treat all of our stakeholders with respect and dignity, and provide them with increasing value for their commitment.
- We will provide our employees with a valuable and enjoyable learning experience.
We will be a good neighbor in our community by working to lessen our impact on the environment, and providing support, to the best of our financial ability, to special causes that touch our company, our employees and our industry.
- Because we believe they are a valuable part of the human experience, we will passionately support the performing arts in our community.